Wendys Coffee/drink Club -2/3 staple items and add seasonal -sub charge is added in four for four -focus on iced, milk alt -select locations based on population and foot traffic -add benefits of flavor Make it more exciting and attract new customers, younger crowds, and generations. Be more competitive and go with the latest trends. Product: Wendys coffee and lemonades Place: select locations, highly populated, younger demographic Promotion: promote café w/lemonade, social media and make it visually pleasing Price: a bit more expensive than their regular fountain drink sub charge for milk alt and for extra flavors Product prototype -clear cup concept with the colorful drink Flavor ideas watermelon raspberry mint lemonade: hydrating, high antioxidant, vitamin c Dragon fruit drink For coffee Waffle ice cream iced coffee Amaretto iced coffee Honey iced coffee The important feature is the flavor and its benefits Clear cups for iced drinks and white with red cups for hot drinks, we could also do seasonal cups for hot drinks. Compost straw that is red Warranty statement: Add allergy warnings, and nutrition labels The products will be shipped with Wendy’s regular shipments This product will be distributed the same way all other Wendy’s items are distributed in the store and through drive through. We will copy how Mcdonald’s has a McCafé section and do a Wendy’s coffee club Wendys distributer currently is Cargill Focus on health benefits, include how some flavors are good for the immune system because they incorporate certain benefits. We will promote on all platforms we will use a celebrity, one athletic and one regular to target all types of audiences and show them getting a drink. For pricing optimization, we will seek to go international and have specific flavoaqwrs according to the country.
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