Visual Report Info Design

Learning Goal: I’m working on a english project and need an explanation and answer to help me learn.

Choose one of the following scenarios and produce a one to two-page, informative, visually
interesting report that uses the dataset provided to address the scenario. This report should
incorporate at least three visuals that you have created along with a discussion/analysis of the
data in your figures.

The text in your report should
• introduce the topic and its importance
• explain the meaning of the visuals
• point to the conclusions suggested by the data.

In working on this project, you will engage with different types of visuals, as well as the
conventions of writing with data and numbers. To achieve these goals, you will select one of the
scenarios listed below. After reviewing the data set provided with the scenario you will do the
1. Identify the purpose (and audience) of the scenario and determine what point you want to
make with the dataset and how this addresses the scenario.
2. Then, since you can’t visualize all the data in your data set, you will make decisions
about which data to visualize.
3. Using the data you have selected, you will create three data visualizations to help you
make your point.
4. Then you will write about and analyze that data in a brief, informative, visual report.

In your visuals, you want to communicate the data you select from your data set in a way that
maximizes the impact of the data. Use the textbook chapter on Visual Design (Ch. 5) to help you
design and write about your visuals. Additionally, you may wish to use this Periodic Table of
Visualization Methods to explore various types and uses of visuals.

DELIVERABLES • Visual, informational report
• A short 250- to 500-word note that explains the following (use headings to identify each
of the topics listed below):
o Why you selected your scenario
o How you selected which data to visualize and why you visualized it in the form
you did
o What decisions you made to tailor your report to your audience and your purpose
o How you ensured that your visualizations of the data were fair, accurate, and clear


You are a current student in the College of Business program at the University of Super Fun
(USF). There is a recruitment fair coming up, which is an event led by school administrators,
faculty, and students in order to encourage students to apply to USF. Since you are one of the
best students in your program, your advisor has asked you to help recruit potential students into
the program.

The data that USF uses for the recruitment event is from the National Center for Education
Statistics: Integrated Postsecondary Education Statistics (IPEDS) which can be found here: 2020
IPEDS Bachelor Degrees Data Set.

Your task is to create a short informational report that includes both text and visuals from the
following data set, and your goal is to encourage students to apply to your program based on
using the data in the data set.

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