Ethical and Socially Responsible Marketing Analysis

Learning Goal: I’m working on a marketing exercise and need an explanation and answer to help me learn.

Scenario

 

Your CEO wants someone to prepare a presentation on essential concepts and practices in Strategic Marketing for the executive team. To see if you’re the right person for the job, the CEO presents you with some questions about critical marketing concepts and how they apply in the workplace.

 

Instructions

 

  • Briefly answer each of the questions on the WK1 Strategic Marketing Concepts Worksheet in your own words using ideas from the course text and two other credible sources. Make sure to cite the sources.
  • Explain how each concept applies to your organization (or an organization you are familiar with).
  • Provide a standard citation for each answer (author, date, pg.).
  • Apply and reference at least three sources, including the course text.
  • Submit your completed worksheet to the grade book.

Tips

This is like a scavenger hunt. You will find the answers in the course readings and resources.

  • Consider conducting primary research by asking a marketing executive or manager how these concepts apply to their environment.
  • This exercise helps you gather essential concepts to build a foundation for your course project.
  • This is a worksheet, not an academic paper.
  • Your audience is the CEO, not your professor. So, communicate in short answers that convey complete and impactful information. No narration.
  • DO NOT copy and paste answers. Remember that all assignments automatically get checked for similarity issues through SafeAssign. Ensure the integrity of your work and improve learning by defining terms in your own words and citing the source of the borrowed ideas.
  • DO NOT apply sources that are unacceptable for academic research. This includes homework help sites, cheat mills, dictionaries, encyclopedias, blogs, and commercial content marketing pages. For this course, avoid Google searches. Almost everything you find will be junk. Unless you know how to sift through the garbage to find the gems, you can undermine the integrity and threaten the integrity of your work by applying Google junk.
  • DO use the premium resources that you’re paying for in the course and Universit Library.

 

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