HypeAuditor Reveals Top Trending Instagram Topics for 2022 in its Third Annual State of Influencer Marketing Report

No surprise that it’s all about the visuals for Hotels & Resorts on Twitter, with video and photo tweets topping their charts by engagement rate. Higher Ed had killer engagement rates on Instagram but posted less frequently than the median industry. Don’t be afraid to shake up a long feed of photo posts with high-engagement videos.

Story ads, and Instagram has also added Highlights so Stories can live on forever. Here are some Instagram marketing tips you can use to get results from Instagram Stories. While it may be tempting to use hashtags on your Instagram ads, this is currently not an effective Instagram marketing tactic.

If you’re a pro at taking high-quality videos or photos on your phone you could even do a large quarterly shoot and then supplement that content with your own videos and photos. We recommend creating large batches of content by planning shoots on a quarterly, bi-annual, or even monthly basis. How often you choose to shoot depends on your unique strategy. This may also change depending on your budget, how often you change your menu, how often you’re posting, and a whole host of other factors. One Instagram image, even one taken by a micro-influencer, can draw in more customers, but if your plates don’t look bright, colorful, or appetizing, no one will post about your food!

So, this is a major trend to consider if you are not using machine learning options within your paid media so far. So evaluating innovations can help you push the boundaries, but also improve your digital marketing activities in 2022. Kind of like a full-service agency, kind of like an in-house CMO.

Read more about buy instagram followers cheap here. Many brands create their own hashtags for campaigns or brand awareness and encourage their followers to use them as well. The most efficient way to take advantage of social media’s popularity is to leverage existing audiences. To that end, digital marketers engage social media “influencers” to share messaging and product offers with their followers. Your audience can interact with your brand through contests and freebies.

Having a professional Instagram account is important for any business. In addition to that, when it comes to brands using Instagram stories, statistics reveal that 50% of brands globally make at least one story per month. As a matter of fact, Instagram Stories reached the third spot on the list of social media marketing tools and strategies used by marketers in North America. The engagement declines we saw reflect divided attention and a move to video-based channels like YouTube and TikTok, but the news isn’t all bad. Industries like Sports Teams and Higher Ed were able to increase their engagement rates thanks to stellar content and diehard fanbases.

Creating an editorial calendar can help you save time and manage your Instagram presence. Fill in your calendar with some Instagram post types and plan your captions, hashtags, and posting times in advance. Moreover, Instagram users aren’t just active — they’re engaged. About 59% of the platform’s active users visit the site daily, and spend at least 7 hours per week browsing content and interacting with friends and brands. Track your social media performance and maximize your budget with Hootsuite.

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