How to Use TikTok to Promote Your Business

This option, however, is only available to those who have more than 1,000 followers. TikTok allows users to purchase virtual coins with actual cash, which they can use to send virtual gifts to their favourite creators. Initially, it was seen as an app all about lip-synching and dancing. If you only want to post videos, TikTok is a better option as the platform is fully video-oriented. And if you want to post both videos and photos, Instagram is the way to go. However, this won’t be very useful unless your potential clients fit the platform’s target market.

TikTok consumers want to disconnect for a moment from reality and spend time in leisure watching videos that make them laugh or learn something. In fact, they are quite similar, which will allow you to delimit your audience carefully. However, something uncomfortable about these ads is that they only allow you to show your ad in the country that your account is based on. If your account is based in Portugal and you want to reach the USA, you must open another account for this country. I write about gems – hotels, destinations, people, ideas, online business, marketing, latest technologies, health issues – that I find in this wide world of ours!

If done right, influencer collaborations on TikTok can be highly rewarding for your brand. Make sure to work with your chosen influencers during the planning and strategizing phases. Prada, for example, recently launched the #PradaBucketChallenge on TikTok to encourage people to make videos showing how a Prada bucket hat can make a difference in their wardrobes. To see a step-by-step guide to scheduling TikTok posts on SocialPilot, click here. With the content vibe of TikTok, you can do marketing that doesn’t look like marketing. See, Generation Z doesn’t like to be bothered by advertisements, which is why 51% of them use ad-blockers.

This can help you understand what type of content within your niche works and what doesn’t work. When not at work Brenae loves vintage shopping at local stores, trying out local taverns, and going to sporting events. Also, she is currently making 70’s inspired music and creating a streetwear line. Brenae graduated from Kennesaw State University with degree in Technical Communication. She is a UX Designer but has coding skills hence the UX Developer role. Brenae previously worked in corporate as a UX Designer redesigning UI, creating UX best practices, establishing UX culture, and developing custom web applications.

This is the only social network where your video can go viral overnight. On TikTok, you’ll be able to find a creative opportunity no matter what your brand’s USP is. And don’t get frustrated if your first TikTok video doesn’t go viral right away. Even the most popular TikTok accounts have highs and lows, so keep trying until you find what works best for your brand and audience. This is how beneficial TikTok can be for your company’s marketing efforts.

The more specific TikTok hashtags will help the people most likely to become followers to find your videos. Broader hashtags can do this as well, helping your content reach potential followers who may not have seen it otherwise. But the bigger benefit of those comes from the visibility and engagement hugely popular hashtags can generate. Sharing user-generated content with your TikTok audience has many benefits.

And similar to Snapchat and Instagram, TikTok offers features like video filters and stickers, as well as user communities that form around hashtags and influencers. Many advertisers are starting to tap into TikTok’s potential by launching influencer marketing strategies. There are many examples of fashion and cosmetics brands enlisting the assistance of influencers to market and review products, along with participating in brand-specific challenges. TikTok has grown in popularity in a brief amount of time, rapidly becoming one of the most successful social media apps. This is a massive marketplace that companies will tap into to sell their goods and services.

One of the advantages TikTok has over other social media platforms is its For You Page, an endless stream of videos curated by its algorithm that’s unique to each user’s interests. Since the For You Page is the app’s default home page and where most users spend their time, it’s much easier to go viral. Video content marketing, when executed effectively can be transformative for companies, helping them escalate growth and performance quickly.

It costs more to work with an influencer who has a huge following than one who has a smaller one. You should consider hiring TikTok-based small and local influencers because they also have much to offer for less money. With TikTok videos, businesses can present a more human aspect. For example, show the manufacturing process, introduce the staff, the office pet, etc., to really wow your customers. Or in other words, try to communicate with your followers without becoming monotonous. Hashtags are a really useful tool for users to easily share and discover content and participate in conversations centered around specific topics.

As a newcomer to the platform, you have less competition, and fewer big names are fighting over the same target audiences. This means that you can’t just import your Facebook and Instagram posts to TikTok and vice versa. Read more about buy tiktok followers instantly here. Although you’ll need to double up on your social media efforts, it also gives you a license to experiment with new ideas that you wouldn’t try on other platforms. One of the best features of in-feed ads is that you can make them pretty much indistinguishable from regular content if you want to, as the example below illustrates.

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