Scheduling your Instagram posts ahead of time can also give you a better ‘big picture’ perspective of your Instagram feed and social media strategy as a whole. With Later’s Saved Captions feature, you can create templates of your most commonly used hashtags. And when it’s time to schedule, you can simply select one of your Saved Captions to add it to your post.
Currently, Instagram only gives users one clickable link on their profile, and it’s the link in your bio. By adding hashtags into your Instagram bio, profile visitors are able to click directly through to view the respective content. Keep in mind that when choosing photos to repost to your account, it’s important to stay aligned with your theme and aesthetic.
Maybe you’re a fashion brand and want to encourage women that all body types are beautiful. If you don’t have a tangible product to show off, non-product shots are all you can post; even if you do, these types of photos can still help add some variety to your feed. Custom graphics with quotes or advice are a great thing to post — Hubspot has some top-notch graphics they share. Use filters and editing to achieve the perfect balance on your photos. Presets are a good place to start if you don’t have prior photo editing experience. You can also use Lightroom tools and teach yourself about editing features such as the saturation slider.
These vary for each business, but in broad terms, plan to focus on metrics related to the social funnel. Start with your business objectives and identify how Instagram can help you accomplish them. We recommend applying the SMART framework to ensure your goals are Specific, Measurable, Attainable, Relevant, and Timely.
Posts can be shared publicly or with preapproved followers. Users can browse other users’ content by tag and location, view trending content, like photos, and follow other users to add their content to a personal feed. The vast majority of Instagram users who get paid for being on the platform are influencers – as in people, not businesses.
Your live broadcast will then live on your Instagram Stories for 24 hours, unless you decide to add it to your highlights. After the teaser, ask viewers to sign up for more information on your website. This approach gives your live video an element of exclusivity, which can encourage people to act immediately, increasing the number of leads you get.
Your Instagram bio is an excellent place to display to your customers and prospects your brand personality. Moreover, both her Instagram name and bio give a brief idea to visitors about what she generally posts on the platform. If someone discovers your business through an Instagram hashtag or a paid promotion post, your bio is going to be the first point of contact for them.
Take advantage of the section on your profile for Instagram stories highlights — visitors will be able to view your stories long after the 24-hour life cycle each individual story gets. Women’s clothing company Inherit Co. has highlights for events, dresses, skirts, gifts, and more. Think about the types of posts you normally share on your story and how they can be sorted into categories. On your Instagram feed, you can like, comment, and message posts. You can also save them, using the ribbon icon in the right corner.
From the beginning, Megan at Folklor didn’t respond well to the perfectly curated, “everything’s great” type of content. She knew that she wanted Folklor’s Instagram to be a space where people felt like she was a friend, and where they could learn what it’s really like to be an entrepreneur. Read more about buy followers instagram here. Aside from a consistent cadence, the foundation of a strong Instagram for business strategy lies in forming and building an online community. All of our experts use Instagram as a main marketing or sales channel for their stores. Because of this, they’ve developed strategies, learnings, and wisdom for how to run a successful—and lucrative—Instagram account for business.
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