How To Use Instagram To Promote Your Brand

Beyond your own hashtags, you should try to promote your Instagram using more general, community hashtags specific to your industry such as #6strings or #unicornhair . Tacking on extra tags essentially makes your posts searchable by tag-followers and instantly increases your reach. There isn’t a magic posting formula that will work for every brand. As a starting point, I would suggest posting twice daily, alternating times of the day to find out when your highest engagement occurs. Then start to experiment with more and less posts per day, really paying attention to engagement. Once you find your sweet spot, the work doesn’t stop — as your following increases you will have to adjust.

So, for anyone following your blog, they’ll immediately recognize your brand and content on Instagram and hopefully begin following you. If you’re thinking of getting creative with your Instagram posts, check out Pinterest here for some amazing theme and style inspiration. A beautiful photo can capture your audience’s imagination and tell your story in a way that no other form of content can.

Analyze your audience and build effective advertisements usingInstagram Insights. Working with an influencer is a smart way to get your brand’s name out there, and can help you increase website traffic as a result. While influencers are most common in the realms of beauty and fashion, there’s an influencer for every business – from cookery to website design. Although it’s important to gather a following on Instagram itself, the platform is also a key vehicle for driving traffic back to your website.

By planning your Instagram posts ahead of time, you can choose the order of your photos and rearrange them to design the perfect Instagram feed. That being said, here at Later, we have found that if you want to get more engagement, it’s best to find out what your personalized best times to post are based on your unique audience. Tracking your Instagram engagement rate is one of the best ways to identify which types of content resonate the most with your audience. And once you pinpoint what works best for your audience, you can easily integrate more of that content into your strategy.

However, most businesses link to their home pages, and leave it at that. They might be using products/services from your niche and can prove beneficial in Instagram promotion of your product/service. In the next section, we will quickly take you through our guide on how to pick which posts to promote and help you grow your business. A third sharing content from influencers or your users, and a third actually selling your product or service. Instagram obviously emphasizes photos more than any other social media platform.

But with 800 million active users in 2017, it’s one of the largest platforms brands can use to market themselves, so you don’t want to miss out. This type of engagement will ultimately help you to win trust and more customers through your Instagram marketing strategy. The trick is to be patient and consistent with your efforts and your content, and over time you will be rewarded with a strong social media presence and sustained growth. Last but not least, promote your Instagram account on your other social media platforms. One effective way to promote any business is through email marketing.

The community members will be heavily inclined to support you and your reels. The most popular and profitable niches in Instagram are traveling, beauty, fashion, and health and fitness. However, small businesses should try out smaller niches first. Once you get the hang of reels, feel free to expand to the larger communities. If you’re going to use Instagram to promote your business, then you need to engage with your audience.

In times of bought likes and followers, the only way to see if the influencer really is an influencer is to look at his or her engagement rate. But then again, be careful with that too, because now engagement is easy to fake as well. Read more about buy instagram followers cheap here. Try to identify if the engagement the influencer receives is authentic by going through the comment he gets from his followers.

This may explain why the latter half of the week is the most popular time for scrolling through Instagram. During the weekend, users tend to avert their attention towards spending time with family and unwinding. This means that your Instagram posts have a finite shelf life, and knowing when to share is critical for success. But take some time to consider why they’re on Instagram and how you can improve their experience on the platform.

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