Why Your Business Should Be on Instagram

At the end of your Instagram captions, try asking a question. By asking simple questions that are on-topic for your brand, it will help start a conversation with your audience. You need to engage with others so that you will get engagement and followers yourself. Having a bunch of Instagram followers is swell, but it won’t do your business an ounce of good if they don’t actually care about supporting your art. Make it extremely clear what sort of value people will get from following you. Use keywords that your audience would search for in the description.

As the social network grows, competition continues to soar and the best way to get ahead of everyone else is to really understand the platform and how it works. A huge part of increasing your Instagram reach is nurturing your existing audience, stories are an amazing way of doing this! If you’d like to post more Instagram stories but are lacking in ideas, check out 13 Instagram Story Ideas for Businesses . As well as this, it creates strong bonds with your following, proving trust, relatability and connection. It shows you as a brand who actually care about their audience and this can have powerful effects on your reach and following count. After you’ve spent some time testing, go into Instagram Insights and analyse the reach of your posts.

Since engagement is the level of user involvement with your content, it’s important to make sure that your Stories reach the right audience. People hardly consider turning themselves into influencers for their products and services. This happens because they believe that products can only be marketed through their product page. It’s advisable to harness both the product page and personal handles when trying to attract more followers and a large audience. Read more about buy followers instagram here. Taking this approach increases brand recognition and, in turn, leads interested people to follow the accounts related to the brand.

Once you’ve installed the Facebook retargeting Pixel, Facebook will automatically track all the website visitors that you can later retarget with Instagram promotions. There are several ways to set up an Instagram remarketing audience, and we’re going to cover each of them briefly. For example, you can target people interested in your competitors or magazines and blogs covering your industry. You can also define the age, gender, and location of your Instagram Saved audiences. In my next article, “How Do I Target Audiences On Instagram?

Use Tailwind’s Hashtag Finder to add the perfect array of hashtags to attract your best audience. If you don’t want to engage on social media, you’re in the wrong place. Just create a feed filtered to show Instagram posts with a specific hashtag.

Aim to post one high-value Instagram post per day and be consistent with it! That means not becoming impatient and spamming your audience. If you have more to share, use Instagram stories and reels. Posting loads of content every day is a commonly made mistake.

For example, it drums up a conversation around your brand and helps boost your reach. Every time your followers share a post featuring your brand, it gets your name in front of their followers too, which can help you to grow your audience. A simple act of requesting your audience to comment, like, or reshare your posts can drive up your engagement rates in a big way.

Use your goals to guide yourInstagram marketing strategy. Strategic, thoughtful content will look different depending on your career goals. A close friend of mine, Caitlin Quisenberry, is a singer and songwriter. So she began posting frequent videos of herself singing, turning each Instagram square into a miniature stage. She also began watching hours of advice on YouTube from music industry professionals. Her videos attracted the attention of a recording studio in Nashville, who invited her to come record.

The easiest way to launch your ad strategy is to evaluate what works well in organic. Identify the posts that have the most likes, shares and comments, and use those as a starting point for your ad creative. Often people that follow and engage with your brand on Instagram have friends and followers of individuals with similar interests. Targeting look-alike audiences is a great way to reach additional followers. Of course, you want more followers, but the fan base that you earn needs to be real people who engage with your brand and who ideally will buy your products or services. Hashtags are key to getting your Instagram Stories seen by folks who aren’t already following you.

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