The low rise jeans we wore in the 2000s aren’t today’s best-sellers. According to Instagram’s latest update, brands should only use anywhere from three to five hashtags for maximum reach. Instagram hashtags like #styleinspo, #jeans, and #swimwear are amongst some of the most used on the platform. Consider that fashion brands have an almost 5% higher average star rating than other industries. This already gives you something to work with as you increase consumer trust and get the sales flywheel going when visitors see your reviews on your product pages.
Similarly, prioritise speed when dealing with these direct messages. Dedicate a team member to quickly and positively manage social media messages. As many as 79% of consumers expect a brand to respond within 24 hours—40% within the first hour. You don’t have to create this type of trending content yourself. If London Fashion Week is coming up, for example, you can partner with an influencer to create an IG Reel showing your product dupes from designers in London Fashion Week. Jumping on trends is a solid way for brands to use what’s already working to elevate their brand awareness.
It’s always a good idea to use an Instagram hashtag that tells people it’s a sponsored post (something simple like #sponsored or #ad). If you can reach coveted influencer status, you can use your Instagram profile to promote all kinds of products from all kinds of brands.. Focus on sponsored posts for brands that want to reach your audience, making you the perfect medium to do that.
The post garnered thousands of likes and plenty of comments. That way, followers can discover new fashion products, click through and buy them in just a few clicks. From there, you can create a collection, add new products, or change the look of your catalog. Connect your Facebook Business Page, your Instagram business account, your Business Manager, and your product catalog. Since Facebook owns Instagram, it doesn’t take much extra work to execute an effective ad campaign for both platforms from the Facebook Ads Manager.
This is still a relatively underused placement, which probably yields in better bang-for-the-buck ratio than the regular feed posts would. Click it and follow the instructions to set up a business profile (FYI – you will need a Facebook page that you are an admin of). Now that you have a good foundation for growth, it’s time to accelerate even faster. I’m not saying you should stop doing what you have been doing previously. I think those methods are great even if you have passed the 20,000 follower mark. However, adding other methods from this point forward might give the same if not better results with less effort.
At one time, artificial intelligence, data-driven marketing and voice search engine optimization were ambitious concepts bordering on the ridiculous. To grow your engagement and following on your salon’s social media, you need people to take action. I’m sure you’ve noticed the boom of influencer marketing over the last few years.
Josh has launched social media campaigns for best-selling books, publicly-traded corporations, and early-stage startups. Read more about https://www.thebusinessguardians.com/3-free-and-1-paid-promotional-method-for-instagram-what-works-in-2022/ here. Josh works from Washington, DC, but still thinks Iowa City is the best city on earth. As of September 2020, Facebook will run your post as an ad if there’s more than 20% text in the image or thumbnail without any reach restrictions.
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