BUS3059-Quantitative Business Analysis SU01

Learning Goal: I’m working on a data analytics discussion question and need an explanation and answer to help me learn.

Measuring Responses

In the present business environment, the best decisions are the ones that are informed decisions. Such decisions are based on collecting and analyzing good data.

In order to properly measure, for example, the customers’ preferences regarding a product, it is important for a survey to ask the correct questions and in the correct manner.

  • What are the advantages and disadvantages of conducting a face-to-face interview compared with a less personal approach such as having someone fill out a questionnaire online?
  • What are the advantages and disadvantages of having structured questions compared with unstructured questions?
  • What are the advantages and disadvantages of asking open-ended responses compared with structured responses?
  • What are some alternative response strategies?

Justify your answers using examples and reasoning.

In your own words, respond to the discussion and comments of classmates. Grades will be based on effectual, concise and interactive feedback.

YOUR INITIAL POST

This post should be 3 paragraphs in length (at least 300 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

The excessive use of quotes or unoriginal content will directly impact performance since it suggests lack of comprehension and indicates that a student may not have mastered the concepts.

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