TELFORT BUSINESS INSTITUTE
BX63 Advertising
Final Project
Re-Building an Advertising Strategy
In order to pass the course students are expected to work on ONE MAIN PROJECT, which will be divided into two main parts:
PART I: develop an Advertising Media Planning & Buying Strategy (PPT format) – Mid-Term Project
PART II: design a Visual Communication Advertising Graphic – DIGITAL DISPLAY/BANNER AD – Final Project
This Final Project will be 40% of your grade for the whole “Advertising” Course. IF YOU NEED EXTRA HELP, IT IS YOUR RESPONSIBILITY TO ASK!
PART II
This is the second part of your “Advertising” Project that you have been working on during the whole Course
In order to complete the Final Assignment students are required to develop and design a DIGITAL ADVERTISING DISPLAY/BANNER for the previously chosen brand and product and present it to the class.
Project directions:
NOTE:
The Final Project will be evaluated based on the compliance and creativity of the Re-Built Advertising Strategy for the chosen Brand and Product you have created, and the use of the tools you have learnt during the course!!!
Please ask the teacher if you have any questions or concerns
Students / Topics
Students’ names: Bill & Alex
Students’ names: Gioia. Kyra & Kate
Students’ names: Chloe & Lily
Students’ names: Jessica & Iris
Students’ names: Jason & Eric
Students’ names: Jenny & Janet
Students’ names: Lucy & Elaine
Students’ names: Jose & Johnny
Students’ names: Elim, Silvia & Alier
Students’ names: Fan & Jay
Students’ names: Katherine & Aria
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