Context/overview: This week, we looked briefly at marketing research tools. One popular tool is the focus group. In your assignment this week, you will read more about conducting and analyzing focus groups, before conducting your own sample focus group.
First, locate the following articles through EBSCOhost:
Second, document the steps you will take to organize a “focus group” for the product you are developing for this course.
Write 2-3 pages that include a discussion on:
Third, conduct the focus group with family or friends to obtain some sample data for analysis. Upon completing the focus group, discuss the process of conducting the focus group along with your findings in approximately 2-3 pages.
The requirements below must be met for your paper to be accepted and graded:
References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.
A detailed explanation of how to cite a source using APA can be found here (link).
Download an example here.
Grading Criteria AssignmentsMaximum PointsMeets or exceeds established assignment criteria40Demonstrates an understanding of lesson concepts20Clearly presents well-reasoned ideas and concepts30Uses proper mechanics, punctuation, sentence structure, and spelling10Total100
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