The final project for this course is the creation of an international marketing plan that could be used for the evaluation of a new product launch and accompanying marketing campaign by a multinational corporation in a specific international market. This project will exercise your ability to analyze market conditions for a product launch in international markets based on real-world data. In your role as an aspiring marketing practitioner, you will not only “launch” this marketing campaign, but also design an advertisement of your choice, in the form of a video, billboard, or web banner.
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