content development for buyers personascontent development for buyers personas


In Jim Barry’s Persona Profiles below you will notice he suggests you begin with considering persona profiles and drill down through analyses to determine content that would appeal to your target audience(s) or personas. In an earlier discussion you analyzed or considered target persona’s for your business idea or for an existing business. You can use some of that information to help you with this exercise.

Review Barry’s slideshare above and consider your own business or an existing business and submit the following:

  • Select a real or fictitious business and note the name and/or type
  • Identify what spending motivations exist for your target audience(s)/persona(s)? In one example above Barry lists “Perfecting” as one spending motivation (for someone that buy custom tailoring) and from there he develops persona’s.
  • What type of persona(s) might be motivated to buy product or service of business you noted? In continuing with Barry’s example, a person who buys custom tailoring if they are concerned about being “perfect might be a metro male or someone attending a red carpet event.
  • Create a persona description for each persona noted. Example: A metro male might be young to middle aged, will spend money on appearance and lifestyle, etc.
  • Continue with additional needs assessment criteria for your persona(s) and indicate traits (ex. narcissistic), wants (admiration), passionate topics (grooming and fashion).
  • Develop a list of content topics you can use for your persona(s). Examples: affirming society stature, attending gala events, celebrating in style, etc.
  • Consider possible competitors OR possible business partners that might also appeal to your persona(s). Ex – Beard and hair styling, manicures and skincare, etc.
  • Consider business value provided or benefits to persona(s) based on business products/services. Ex: Dress to complement image, body accentuated designs (for custom suits), perfecting coordinated attire (more than suits), etc. (Consider the value/benefits listed here to support your social content posts – advertisements, etc.

Jim Barry, Social Content Marketing for Entrepreneurs – Content Considerations

74 small biz persona profiles & brand value stories from Nova Southeastern University

Get 20% Discount on This Paper
Pages (550 words)
Approximate price: -

Try it now!

Get 20% Discount on This Paper

We'll send you the first draft for approval by at
Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

Paper Helper has assembled a team of highly skilled writers with diverse experience in the online writing circles. Our aim is to become a one stop shop for all your Academic/ online writing. Check out below our amazing service!


Essay Writing Services

At Paper Helper, we prioritize on all aspects that creates a good grade such as impeccable grammar, proper structure, zero-plagiarism, and conformance to guidelines. The principal purpose of essay writing is to present the author's evaluation concerning a singular subject about which they have made. Since Professionalism is the mother of every success, try our team of experienced writers in helping you complete your essays and other assignments.


Admission Papers

You have been trying to join that prestigious institution you long yearned for, but the hurdle of an admission essay has become a stumbling block. We have your back, with our proven team that has gained invaluable experience over time, your chance of joining that institution is now! Just let us work on that essay.How do you write an admission essay? How do you begin the essay? For answers, try Quality Custom Writers Now!


Editing and Proofreading

Regardless of whether you're pleased with your composing abilities, it's never an impractical notion to have a second eye go through your work. The best editing services leaves no mistake untouched. We recognize the stuff needed to polish up a writing; as a component of our editing and proofreading, we'll change and refine your write up to guarantee it's amazing, and blunder free. Our group of expert editors will examine your work, giving an impeccable touch of English while ensuring your punctuation and sentence structures are top-notch.


Technical papers

We pride ourselves in having a team of clinical writers. The stringent and rigorous vetting process ensures that only the best persons for job. We hire qualified PhD and MA writers only. We equally offer our team of writers bonuses and incentives to motivate their working spirit in terms of delivering original, unique, and informative content. They are our resources drawn from diverse fields. Therefore your technical paper is in the right hands. Every paper is assessed and only the writers with the technical know-how in that field get to work on it.


College Essay Writing

If all along you have been looking for a trustworthy college essay service provider that provides superb academic papers at reasonable prices, then be glad that you search has ended with us. We are your best choice! Get high-quality college essay writing from our magnificent team of knowledgeable and dedicated writers right now!


Quality Assignment/Homework Help

We give the students premium quality assignments, without alarming them with plagiarism and referencing issues. We ensure that the assignments stick to the rules given by the tutors. We are specific about the deadlines you give us. We assure you that you will get your papers well in advance, knowing that you will review and return it if there are any changes, which should be incorporated.

togel macau togel terbesar bocoran admin jarwo data macau